5 Facts You Didn’t Know About Marketing Communication

Marketing is seeing a change in its dynamics like no other industry and this is because of the fast change in the medium it is being presented on. This has changed the way the marketing strategies are constructed and executed. Marketing is the process of communication that your brand indulges in and here are a few facts about the same that you most probably won’t know:

1.       The most popular headlines had promise words in them- According to  study conducted across 100 million headlines, it came out that those which contained promise words like ‘will make you’, ‘this is why’, ‘can we guess’ and so on. The prospect of the unknown tends to draw in more readers than an obvious one. This fact can be employed in the development of your own content.

2.      Videos are more popular than ever before- With the advent of social media marketing, the use of videos for marketing is seeing an unprecedented growth. The changed algorithm for platforms like Facebook is friendlier for video advertising and you should streamline your focus in the same direction. 

3.      Artificial Intelligence is going to grow exponentially- The use of AI in marketing is already a much-discussed topic in the present day. Studies suggest that the role of the same is going to shoot forward in the coming years. A survey conducted by Economic Intelligence expects that more than 80% of human interactions will cease to exist on these marketing platforms by 2022. SO, if you are still minimally equipped with whatever AI has to offer, you should get started to stay in the game.

4.      The timing is very important- The time and the platform at which you reach out to your customer is very significant to the response you will receive and the relevance you will maintain. A thorough study of different platforms and their peak hours is necessary to make your marketing efficient.

5.      The length of the content- Against the general perception wherein shorter forms of content but larger in quantity were considered to be more effective, the present day demands for longer content with a greater time interval. This phenomenon is being observed across companies and all of them are now adapting to the latter form of content development and seeing better results.

CHL worldwide is the best marketing communication agency in India and they have other such wonderful insights into the mechanism of the world of advertising. They would bring great benefits for your company.