Skip to main content

5 Facts You Didn’t Know About Marketing Communication


best marketing communication agency in India

Marketing is seeing a change in its dynamics like no other industry and this is because of the fast change in the medium it is being presented on. This has changed the way the marketing strategies are constructed and executed. Marketing is the process of communication that your brand indulges in and here are a few facts about the same that you most probably won’t know:

1.       The most popular headlines had promise words in them- According to  study conducted across 100 million headlines, it came out that those which contained promise words like ‘will make you’, ‘this is why’, ‘can we guess’ and so on. The prospect of the unknown tends to draw in more readers than an obvious one. This fact can be employed in the development of your own content.

2.      Videos are more popular than ever before- With the advent of social media marketing, the use of videos for marketing is seeing an unprecedented growth. The changed algorithm for platforms like Facebook is friendlier for video advertising and you should streamline your focus in the same direction. 

3.      Artificial Intelligence is going to grow exponentially- The use of AI in marketing is already a much-discussed topic in the present day. Studies suggest that the role of the same is going to shoot forward in the coming years. A survey conducted by Economic Intelligence expects that more than 80% of human interactions will cease to exist on these marketing platforms by 2022. SO, if you are still minimally equipped with whatever AI has to offer, you should get started to stay in the game.

4.      The timing is very important- The time and the platform at which you reach out to your customer is very significant to the response you will receive and the relevance you will maintain. A thorough study of different platforms and their peak hours is necessary to make your marketing efficient.

5.      The length of the content- Against the general perception wherein shorter forms of content but larger in quantity were considered to be more effective, the present day demands for longer content with a greater time interval. This phenomenon is being observed across companies and all of them are now adapting to the latter form of content development and seeing better results.

CHL worldwide is the best marketing communication agency in India and they have other such wonderful insights into the mechanism of the world of advertising. They would bring great benefits for your company.  

Labels:
Location: SDF K-11, Noida Special Economic Zone, Sector 81, Noida Special Economy Zone, Block A, Phase-2, Noida, Uttar Pradesh 201305, India

Comments

Post a Comment

Popular posts from this blog

Tips to Choose Top Advertising Agency in India - Chlworldwide

  With a rapidly growing global economy, the advertising industry has witnessed an unprecedented growth in the last decade. The competition amongst advertising agencies is becoming increasingly fierce and as a result there are many firms that compete for a contract. To win any deal you must first get yourself a good portfolio of your work, the best of which should be available from at least five top advertising agencies in India. The portfolio will contain samples of the work you have done, the most recent being your newest project. It should contain all types of advertising and marketing projects; TV, radio, print, and Internet advertising. The more work you have done and the higher quality of work you produce, the better your chances of getting your business through an advertising agency in India. The agency you are choosing must be part of a reputable group of agencies that have been in the business for a number of years and have a proven track record. An agency must be able...
2 comments
Read more

Tips of top integrated exhibition stall designing company

With the world of marketing larger by the day, it is only natural that new ways and techniques are cropping up and holding exhibitions is one of them. They are a great way to attract potential customers and expand your revenue. They also serve as a good base for pitching your company to investors and clients. Exhibition stalls communicate your brand values and agenda to people. It is like a physical introduction to your company and it needs to be catchy and attractive. It will also help you assess the kind of people who are interested in your company and will be helpful in further designing of your company. Having a striking exhibition stall is quite impertinent because it is the first impression. You get in direct contact with customers and investors and you can’t miss this chance. This is why hiring a third party aid can do wonders and set your stall apart from competitors. There is a degree of professionalism, calibre and experience that using an exhibition stall designing c...
Post a Comment
Read more

What is the importance of ad agencies?

An ad agency stands at the crux of the any marketing plan and strategy that a company needs. It is the communication that a company establishes in order to not only pitch their good and services to the potential customer but also to create a channel of communication that helps them grow. An ad agency formulates this communication. It creates different tools for you to use and present them in a platform so that you create a uniform brand image and you can be identified with the same. They can use different mediums of pitching your brand to people and it is in the creativity of this development that the calibre of an ad agency can be identified in. To understand the working of an ad agency, we have laid down its importance and you should take a look at it: 1.       They bring in an objective view- An advertising agency has various departments such as the marketing, the creative, research and so on. All these departments work in synchronisation with each othe...
Post a Comment
Read more