Marketing is seeing a change in its dynamics like no other industry and this is because of the fast change in the medium it is being presented on. This has changed the way the marketing strategies are constructed and executed. Marketing is the process of communication that your brand indulges in and here are a few facts about the same that you most probably won’t know: 1. The most popular headlines had promise words in them- According to study conducted across 100 million headlines, it came out that those which contained promise words like ‘will make you’, ‘this is why’, ‘can we guess’ and so on. The prospect of the unknown tends to draw in more readers than an obvious one. This fact can be employed in the development of your own content. 2. Videos are more popular than ever before- With the advent of social media marketing, the use of videos for marketing is seeing an unprecedented growth. The changed algorithm for platforms like Facebook is friendlier