An ad agency stands at the crux of the any marketing plan and strategy that a company needs. It is the communication that a company establishes in order to not only pitch their good and services to the potential customer but also to create a channel of communication that helps them grow. An ad agency formulates this communication. It creates different tools for you to use and present them in a platform so that you create a uniform brand image and you can be identified with the same. They can use different mediums of pitching your brand to people and it is in the creativity of this development that the calibre of an ad agency can be identified in. To understand the working of an ad agency, we have laid down its importance and you should take a look at it: 1. They bring in an objective view- An advertising agency has various departments such as the marketing, the creative, research and so on. All these departments work in synchronisation with each other but also independently