The present marketing arena demands for a digital presence and an impact one that too. The equilibrium and the democracy that the digital space holds brings almost everyone at par with one another and the only things that can set you apart from your competitors is your digital marketing skill. He increases competition makes it necessary for you to put your best foot forward and catch the eye of potential customers. Another major problem that one encounters is that of the short attention span that the viewers and readers have. To grab the little attention that you get from them, you will have to make your marketing catchy, fun and long-lasting. All that we mentioned leads us to draw the conclusion that digital marketing is not as easy as it looks and requires some tactful handling. Here are a few tips that might help you with your start-up or otherwise: 1. Have an allocated budget- Even though space is not an issue on digital platforms but you should not be misinforme